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Black Friday, weak Canadian dollar means big benefits for NB businesses

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Black Friday, weak Canadian dollar means big benefits for N.B. businesses
WATCH ABOVE: Black Friday not only an American phenomenon anymore it has become a huge part of holiday retail sales in Canada. As Global’s Paul Cormier reports, in New Brunswick it’s not only big box stores that are cashing in – Nov 25, 2016

Hundreds of New Brunswick shoppers were out early on Friday to take advantage of Black Friday bargains, a tradition that started in the United States in the 1930s.

READ MORE: Black Friday gas sale in Saint John has drivers lining up at the pumps

But instead of heading across the border, many in Moncton stayed in Canada for sweeter deals thanks to the weakness of the loonie — bringing much needed customers through the doors of New Brunswick businesses.

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“Black Friday is really getting at that Boxing Day level, it’s a massive, massive day, people love shopping prior to Christmas,” said Alex Brawley, Best Buy general manager.

Not only big box stores were reaping the benefits of Black Friday and a week dollar, smaller retail stores are also getting in on the action.

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Working Class Clothing owner Justin Allain says he’s seeing great success in his first year advertising Black Friday deals.

READ MORE: Why you and your neighbour might pay a different price online

“People are out, and most importantly people are out with the intention to buy, they know that there’s deals out there and its before Christmas, all those things make it so people are out with the intent to buy,” Allain said.

The Canadian dollar has been low compared to the U.S. dollar for the last two years, averaging at about 75 cents on the dollar.

Black Friday is held the Friday after American Thanksgiving, and it ushers in the Christmas shopping season.

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