The world had a lot to say about Canadian athletes sporting what’s known as the “Canadian tuxedo” during the closing ceremonies for the Olympics in London Sunday night.
Many were unfamiliar with the fashion staple and the term – which essentially describes the full denim look of a jean jacket with jeans – worn by many Canadians.
The look Sunday night was not the full tuxedo – Canada’s Olympic team walked out wearing the jean jackets with khaki pants, white trainers and either a Maple Leaf t-shirt or sweatshirt.
The jean jacket was designed by Canada’s oldest retailers, the Hudson’s Bay Company. Founded in 1670, it claims to provide Canadians with stylish, quality merchandise.
In a statement, The Bay described the jean jacket as “a unique and fashion-forward concept inspired by our love of denim and its classic appeal and longevity.”
To jazz up denim’s bland blue, the fashion team took the decision to add patches to create an “iconic collector piece.”
The reasoning? According to The Bay, patches are a symbol of adventure and accomplishment.
As “Canada is famous all over the world for patches sewn on backpacks,” these would add an element of fun and could be collector’s items.
Inspired by “provincial symbolism,” the patches were designed to commemorate “every part of our vast country” and the images range from animals to sports to landscapes.
The Bay hopes that wearers will personalize their jean jackets, so that each will tell “a story and continue to get better with age.”
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Here’s a glimpse of how social media reacted to the sight of Team Canada wearing their Canadian tuxedos.
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