City hopes advertising helps Edmontonians recycle, manage waste
EDMONTON – More than 30 per cent of Edmontonians currently do not use Eco Stations and the majority do not compost but the city hopes a new advertising campaign will change that.
“The advertising services are intended to increase awareness of specific waste services and to increase participation in various programs and sustainable waste practices,” the request reads.
The campaign will focus on waste reduction, recycling, reuse, Eco Stations and grass cycling.
Andrea Soler, a spokesperson for the city’s utility program, said 93 per cent of Edmontonians recycle through curbside recycling, 64 per cent use Eco Stations at least once a year, 29 per cent compost at home and 58 per cent regularly leave grass clippings on the lawn.
The request said the objective of the campaign is to increase residents’ awareness and usage of waste services as well as increase participation rates in specific sustainable waste practices.
Soler said there can be impacts to not using waste management services properly. She added Christmas lights mistakenly placed in the blue bin could potentially jam equipment at recycling plants.
The budget for the new advertising services is set at $300,000 over two years. The winning bid is expected to be selected mid-February.
Bids for advertising services are requested once every three to five years, Soler said.
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