Looking to load up this Christmas?
A jewelry and gun store in DeLand, Florida are teaming up to help holiday shoppers make that happen in more ways than one.
Sales at DeLand’s Downtown Goldsmith Jewelry & Engraving and 2nd Amendment Firearms have shot up as customers pull the trigger on their annual “Fire and Ice” sale.
Buy a piece of jewelry between $625 and $5500 and get a free 12-gauge shotgun.
Normally precious gems and firearms don’t mix, but according to jewelry shop owner Jessie Czerok, the promotion has a record number of customers taking aim.
“Get something for your wife, you get a shotgun for free. A little incentive to buy some jewelry for their wives,” Czerok told Tampa Bay’s CBS affiliate.
Czerok says she has given out 30 free Savage pump action shotguns, and expects to shell out a few more before Christmas Day.
“Men are notoriously late shoppers,” she said. “Christmas Eve is always busy.”
“My wife loves jewelry, and it was an opportunity for us to get jewelry,” customer Bill Seabrease told Orlando’s NBC affiliate. “And I get a gun — first one in 20 years. So, you have the best of both worlds.”
But Czerok says it is women attracted by the promotion that has seen the shop give out twice as many guns this year as it has in the past couple of holiday seasons.
“We’ve had a lot more women coming in this year, either buying themselves a piece of jewelry and giving the gun to their husbands or buying men’s rings and keeping the gun for themselves,” she said.
“I noticed the sign as we went by and I thought, ‘Wow. Buy her a diamond, get a free 12-gauge shot gun. Huh? what a deal’,” shopper Cynthia Rodriguez told FOX 13.
But with gun control laws being at the forefront of the national consciousness in the U.S., the promotion has some local residents questioning its safety.
“All this stuff we’re seeing in the world, we’re seeing too much of it,” Paul Richter said.
Czerok reminds the public, that all customers must go through a federal background check before leaving the store packing their new gift.
“We are doing everything you legally have to do to purchase a firearm. So, these are not just going on the street to anybody,” Czerok said.
The sale has been so successful, the stores plan to offer a similar deal in the lead up to Valentine’s Day.
Comments