Nutella denies personalized jar label for 5-year-old girl named Isis

ISIS: It’s the common acronym of the brutal Islamist terror organization, but the name Isis was originally that of an Egyptian goddess of protection and light.

So when Nutella launched a personalized label campaign, one mother was disappointed when her 5-year-old was denied a label because she was named after the goddess.

Heather Taylor told the Sydney Morning Herald that her sister tried to get personalized jars for 5-year-old Isis and her brother Odhinn – named after a Norse god – but was denied for both.

Eventually, Odhinn was approved, but Isis was still rejected.

Taylor said Craig Barker, the managing director of Nutella’s parent company Ferrero Australia, personally contacted her but would not budge on their stance on rejecting the name Isis.

She reportedly said to him, “You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

In a statement, Ferrero Australia said they needed to apply their rules and restrictions consistently.

“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” the company said. “Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”

Taylor said she refuses to allow the terror group to negatively appropriate her daughter’s name.

“This is an acronym that is used incorrectly by the media that Nutella are supporting,” she said. “We need to be calling the Daesh death cult by their name, Daesh.”

Tweet This Click to share quote on Twitter: "This is an acronym that is used incorrectly by the media that Nutella are supporting," she said. "We need to be calling the Daesh death cult by their name, Daesh."

Many world leaders have opted to call the Islamic State group Daesh, a term the organization has reportedly banned.