TORONTO – Nearly a quarter of all home purchases are made by single women and a new Canadian TV series hopes to explore this growing trend.
Hosted by realtor Sandra Rinomato of ‘Property Virgins’ fame, the show called ‘Buy Herself’ will premiere tonight on HGTV and follows Sandra as she offers guidance and tips to single women making the dive into the real estate market for the very first time.
“Buy Herself presents a timely topic that suits Sandra Rinomato’s expertise perfectly,
said Barb Williams, Senior Vice President of Content, Shaw Media.
“Anyone who has gone through or is thinking of embarking upon the often intimidating
home buying experience will identify with these women as they navigate through the
exciting and emotional house-hunting process.”
In each episode of ‘Buy Herself’, Sandra introduces one woman, looking to buy a home on her own, to her top options in the world of real estate.
“Contrary to the stereotype that women blow their money, women are fiscally responsible, they are frugal, they want to plan and they don’t want to make a mistake”, said Buy Herself Host Sandra Rinomato.
Single women have quietly shifted from being a niche segment to becoming major players in the real estate market.
Offering knowledge and a little girlfriend-style advice, Sandra tries to find the balance that meets the buyer’s desires, her needs and her budget.
“If it’s the right time in your life to buy real estate go ahead, be prepared and do it!,” said Rinomato.
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