TORONTO – Google showed off its new logo Tuesday, less than a month after announcing a radically different operating structure under a new holding company called Alphabet Inc.
But the new logo might not look that different to you – unless you are really into typefaces.
The logo is still reads “Google” in the company’s famous primary colour scheme, but features a new sans-serif typeface. As tech website The Verge points out, the logo typeface looks similar to that Google’s new parent company Alphabet.
“Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day,” read a blog post announcing the logo.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
The update to Google’s logo also includes an update to how other Google features look, including the mic icon which now appears as three colourful dots.
Google+ also received a little logo update.
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