Montreal officials are painting Saint-Denis Street red

WATCH ABOVE: City officials are taking out their brushes and painting the town (well, Saint-Denis Street) red.

MONTREAL – City officials are taking out their brushes and painting the town red – well, not exactly the entire city.

A one kilometre stretch of Saint-Denis Street is being transformed with a red coloured theme.

Red decks, picnic tables and even hammocks are being installed along the sidewalk starting at Roy Street and heading north.

It’s part of a city initiative to attract shoppers and restaurant goers to the neighbourhood – especially since new infrastructure works are set to start in the area later this year.

“Montreal is ready to do other things differently,” said Lionel Perez, the city’s executive committee member in charge of infrastructure.

“We’re ready to invest and it’s going to attract people. It’s a signal to the merchants as well.”

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Montreal is spending slightly more than $1 million on the initiative.