TORONTO – Microsoft’s flagship operating system Windows 10 will officially launch on July 29 – but, unlike previous launches, the software company is planning a more subdued event this time around.
“From the beginning, Windows 10 has been unique – built with feedback from our fans, delivered as a service and offered as a free upgrade,” read a company blog post announcing the launch.
“Our approach to launch is also unique – focused on a more aspirational goal, inspired by Windows 10.”
READ MORE: Everything you need to know about Windows 10
The blog post, published Monday, revealed the software giant will be hosting “global fan celebrations” in cities around the world to mark the launch of the operating system, complete with in store demos, entertainment and, of course, global marketing campaigns.
For Windows fans, the Windows 10 launch plans might sound great. But they are much more toned down than in previous years.
Remember when Windows launched Windows 95? The company used the Rolling Stones’ hit song “Start Me Up” as the theme song for the operating system and even had Jay Leno on stage during the launch event to welcome Bill Gates to the stage.
For its Windows 8 launch, the company hosted parties in cities all over the world.
It looks like Windows 10 won’t get that kind of treatment.
In an interview with Mashable, Microsoft’s corporate vice president of device marketing Yusuf Mehdi said the company is staying away from “big spectacles” like in previous years. Even the Windows 10 commercials will be toned down.
“Less ‘rah-rah’ product features with thumping music. Something different, to usher in a new era of Windows fan, a more global, a more diverse audience,” Mehdi told Mashable.
Microsoft is betting on a smooth and well-received launch of Windows 10, after the latest version of the operating system, Windows 8, was widely shunned by users who were thrown off by the software’s radical changes.
Microsoft – which skipped the name “Windows 9” altogether – has promised users that Windows 10 will bring back some of the traditional features users love, like the Start menu that was missing from version 8.
Windows 10 will have seven different versions, including desktop and mobile versions for both home and business users, versions for school and even an “Internet of Things” edition.
READ MORE: Windows 10 will have 7 different editions
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