WATCH: New ad from “This Sucks Vancouver” campaign claims to show a peek into a ‘no’ future
A group of Metro Vancouver residents behind “This Sucks Vancouver” campaign is back with a radio ad that it hopes will bring more attention to what voting “no” in the transit plebiscite will mean for the region.
The ad, which was released last night, is meant to be a futuristic traffic report about what the region would look like during rush hour should the ‘no’ side win.
The plebiscite ballot gives more than 1.5 million eligible voters the option of paying 0.5 per cent sales tax in exchange for a vastly upgraded rapid transit system, hundreds more buses, additional ferries and a new bridge.
“We wanted to encapsulate the frustration people feel when they are on the road listening to a radio traffic report,” creator Jeremy McElroy told Global News.
The group’s first video urging people to vote ‘yes’ in the transit plebiscite went viral, gathering more than 36,000 views in two weeks.
READ MORE: #ThisSucksYVR hopes to inspire residents to vote yes in transit plebiscite
McElroy says, just like with their first video, they hope to get more traction about the impacts of what voting ‘no’ might mean for Metro Vancouver.
“We heard about why people are voting ‘no,’ but not what it actually means for the region. This is our first step,” adds McElroy.
The ad was produced on a shoestring budget by a non-partisan group of five people from different walks of life.
McElroy says, some of them bike or walk to work, while others, like himself, have to drive to get places.
He says his group plans to come up with more videos over the next few months.
The deadline for submitting a ballot is May 29. Most people in Metro Vancouver have already received their voting packages.
Recent polls show the ‘no’ side has an early advantage.
“But polls indicate there are still people who are not sure how they are going to vote, so we see the potential to get people excited about it,” says McElroy. “In our experience, there are a lot of ‘yes’ voters out there, but it is whether they are motivated enough to show up and vote.”
READ MORE: How to vote in Metro Vancouver’s transit plebiscite, starting March 16
Comments