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Ontario introduces new electronic highway signs

Afternoon traffic on highway 401 East and West bound in Toronto on June 23, 2014.
Afternoon traffic on highway 401 East and West bound in Toronto on June 23, 2014. Getty Images File

TORONTO – Ontario drivers are getting an eyeful as the province brings in bilingual, full-colour electronic highway signs.

The new signs feature internationally recognized images and symbols with less text to read, which the province says will allow drivers to easily see important road safety information and react to traffic conditions or choose alternate routes.

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Twenty-one signs have already been introduced in southern Ontario, including on Highway 401 near Toronto and Pickering, and the QEW near Niagara, Burlington and Mississauga.

There are also seven signs in northeastern Ontario on Highway 11 and Highway 17.

The provincial government says the signs and their colourful images will help keep drivers safe and manage traffic conditions.

And it says the bilingual signs in French-designated areas meet the requirements of the French Language Services Act.

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