Watch above: The month of November is better known as Movember, moustache month for men’s health.
SASKATOON – They’ve been around since the dawn of man. Many men have attempted to grow a moustache but only a small few have actually succeeded.
Tom Selleck, Lanny McDonald and Commander Chris Hadfield can’t be pictured without one but there’s an art to it.
“It’s not just one act of getting ice bucket on your head, you can style it and it grows for a month, so at the end of the month you’re looking around and everyone looks like a 70’s porn star,” said David Williams, an associate marketing professor with the Edwards School of Business in Saskatoon.
Read more: Movember moustache grooming tips & style guide
Movember is in full grow mode. Last year over 173,000 men and women registered for Movember in Canada, raising close to $34-million for men’s health research.
“Mo Bros have a natural fit where they grow the moustaches, kind of use their faces as billboards for men’s health but we encourage women, Mo Sistas to sign up as well and they make the campaign a little more dynamic and more fun too,” said Jeff Lohnes, the business engagement manager for Movember Canada.
In Saskatchewan, it is estimated 670 men will be diagnosed this year with prostate cancer and 150 will die from the disease.
If you can’t grow a lipcozie, businesses are also getting on board selling moustache merchandise and bow-ties.
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“Something popular someone’s going to jump on the bandwagon and kind of use it but I think most people use it ethically and for the right cause,” said Williams.
From Australia in 2003 to worldwide today, Movember has turned into a successful campaign to spread the message of men’s health.
“If you would have said around 10 years ago when this all began that some guys with moustaches were probably going to change the history of men’s health forever a lot of people wouldn’t have put a bet on that,” said Lohnes.
The first ever Movember Classic Street Hockey Tournament goes this Saturday at SaskTel Centre. For more information on Movember or to donate, you can go to Movember Canada’s website.
This month is also known as Bowvember, Proceeds of ‘Procure’ bow-ties in Quebec goes towards prostate cancer awareness and research.
Watch below: Movember classic street hockey tournament
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