‘Spreadable beer’ and other bizarre beer-infused products

TORONTO – Oktoberfest may be over but with the NHL regular season beginning Wednesday, we found another way to add beer to your diet.

Created by an Italian beer brewer and an Italian chocolate maker, the spreadable beer product ‘Birra spalmabile’ first made headlines in 2012 but resurfaced on social media after news that it was finally available for worldwide purchase. Available in a light and dark “brew,” the product contains 40 per cent beer, but no alcohol. It has a sticky yet smooth texture and an “irresistible hoppy scent.”

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“Just crack it open and take your first baby steps towards a glorious utopian diet that consists solely of beer,” said the product description. Product recommendations include liberally spreading the product on toast or just “chugging down the the whole jar.” (Note: Global News is not advocating any health benefits associated with consuming this product. Sheer happiness, however, may occur).

According to the one and only customer review on the website, the product tastes like “nothing else you’ve ever eaten.”

“I bought my Dad a jar of this last year for Father’s Day,” wrote Lisa from London earlier this year. “It’s like nothing else you’ve ever eaten. Weirdly tastes of lovely beer, but with a soft, gooey texture. He liked it so much I went back and they didn’t have it in stock, so imagine my DELIGHT when I saw it’s being stocked now at Firebox. Consider Fathers Day won, Firebox.”

If Birra spalmabile doesn’t tickle your fancy, here’s a look at other somewhat strange beer-infused products for you to enjoy during those hockey games.

Bilk

In Hokkaido, Japan, a brewery created a low-malt beer using milk in order to try and help use the surplus of milk. One-third of the product consists of milk and creators opted to call the brew, Bilk (beer + milk for those who did not get it).

Jelly Belly draft beer jelly beans

Known for creating interesting jelly bean flavours like “pencil shavings,” “skunk spray” or what sounds like the world’s most delightful candy creation, “centipede,” the creators of Jelly Belly continued their long line of flavour innovations with “draft beer,” the product that “packs a flavor punch, it is alcohol free.”

Beer for dogs

If consuming beer products on your own or with other humans doesn’t ignite excitement, then this product is for you (and your dog).

According to BBC, a small brewery in the Netherlands has created a beer designed to “bring cool relief to thirsty dogs.” Because, you know, even your canine even finds water just a tad overrated.

Marketed as “a beer for your best friend,”  Kwispelbier is non-alcoholic and made from a special brew of beef extract and malt.

The beverage was reportedly created by a pet shop owner who wanted her dogs to “share light refreshments with her after a day’s hunting.”