MONTREAL — Have you been wondering why Centraide has been trending on Twitter in Montreal?
The charity kicked off its fundraising campaign with over 20,000 Montrealers taking part in its 20th annual “March of 1,000 Umbrellas.”
Partnering companies, organizations, charities, volunteers and the public came together for a colourful parade through the streets of downtown Montreal.
Centraide is hoping to raise $57 million before the end of December. The charity says that about 1 in 7 people in the Montreal area benefit in some way through the groups it supports.
The money raised will go to over 360 community groups that support up to a half of a million vulnerable people living in the Montreal area.
Over 23,000 volunteers will be hitting the streets to ask for donations from businesses, groups and the general public.
You can find out how to make an online donation here.
Found a Centraide umbrella?
On Thursday, 1,000 umbrellas featuring messages of hope were placed in public spaces and workplaces in Montreal.
The umbrellas are meant to remind Montrealers of the importance the donations the charity receives and how these help protect vulnerable individuals.
If you come across one of these umbrellas, Centraide is asking you to:
- Use it.
- Take a selfie with it.
- Share your photo on social media with the hashtag #WeCentraide.
- Drop the umbrella off and share its new location on social media with the hashtag #WeCentraide.
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