CALGARY- It’s no secret that Sears Canada has been struggling of late, but the retailer is changing its strategy and focusing on e-commerce instead.
The company is opening a 240-thousand square foot logistics centre in Calgary, dedicated to online shoppers and those ordering from their Wishbook catalogue.
“We can process orders almost in real time, and flow them through the building allowing us to close the order and ship in a very tight timeframe,” explains Rob Evans, VP of Sears Canada. “Speed is of the essence, that can make all the difference.”
While Sears has been closing stores across the country, a three-year restructuring plan has seen Calgary become the base for its western Canada customers.
“This positions us for further growth with e-commerce and catalogues,” Evans adds. “The business puts us closer to a majority of our customers in western Canada, so there’s a faster lead time and investment in technologies will improve customer experience.”
The centre is already doing about five thousand transactions per day, and employs 120 people. It plans to employ up to 200 people around the Christmas season.