MONTREAL – At five minutes long, Tenaquip‘s ice bucket challenge video is probably one of the longest on the internet right now – but for company employees, it was just enough time to dunk over 70 people with ice cold water.
The company, a Canadian-owned distributor of health and safety products, has a personal connection to the cause.
“Finding a cure for ALS hits close to home for many of us,” said Vanessa Nowak, Tenaquip’s direct marketing manager.
“It was in memory and tribute to our founder, Kenneth Reed, that several of us decided to kick things off.”
Reed passed away from ALS in 2006.
70 of the industrial equipment supplier’s employees at the Sainte-Anne-de-Bellevue headquarters took part in the ice bucket challenge Thursday.
“It was a great team building experience that I know we will be talking about for years to come,” said Nowak.
“Since we were so many, we decided to do a domino effect and were actually lucky enough to soak our co-workers.”
The effort, which was organized across the country in just one week, raised fifteen thousand dollars both through donations from employees and Tenaquip’s foundation.
Check out Tenaquip’s video below:
© Shaw Media, 2014