Music fans in Pemberton this weekend probably aren’t aware they are helping a troubled region in Africa.
A portion of every ticket sold is going to the Turner Foundation which helps provide clean water for people in the small town of Mtito Andei in Kenya.
Foundation Executive Director Nyal Wilcox pitched the idea to AJ Niland, CEO of HUKA Entertainment, the company that is producing the festival.
“He was pretty excited to be connected to an organization that provides help to kids in Africa. He jumped on board immediately.”
200,000 litres of clean water are delivered everyday to the area. The Turner Foundation makes a profit on the project which it then uses to sponsor orphans in the region.
“It resonates throughout the community. It brings hope for the kids that are now sponsored to get an education.” said Wilcox.
The Turner family owns the land which is home to the Pemberton Music Festival. But this was not part of the negotiations to secure the site.
They’re projecting this initiative will raise around $50,000. All the more reason to celebrate this weekend when the bands take the stage. Even if nobody is aware of the good they’re doing in Kenya.
© Shaw Media, 2014