Andrew Wiggins signs with Adidas in ‘organic’ collaboration
Andrew Wiggins will wear Adidas with the Cleveland Cavaliers.
The No. 1 overall pick in the draft, Wiggins wore the apparel company’s gear while starring last season for Kansas. He chose to stick with Adidas rather than sign with a rival such as Nike in what’s being called “an unprecedented partnership.”
The deal announced Wednesday is believed to be worth more than $2 million per year.
“Joining the Adidas family is a blessing and an honour and I am extremely excited for what lies ahead,” Wiggins, from Vaughan, Ont., said in a statement. “Our collaboration couldn’t be more organic both personally and professionally and I look forward to moving to the next level with the brand.”
Wiggins joins Dante Exum, the fifth overall pick of the Utah Jazz, in signing with Adidas out of this year’s draft. Other players on the company’s NBA roster include Derrick Rose, John Wall, Damian Lillard and Dwight Howard.
“Partnering with an elite talent of Andrew’s calibre continues our momentum and investment to the future of Adidas,” said Chris Grancio, the company’s head of global basketball sports marketing.
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