July 8, 2014 5:43 pm

Local projects showcase what YEG has to offer

iheartyeg chalkboard

Credit: iheartYEG

EDMONTON- Local projects have been popping up all over Edmonton in an effort to showcase all that the Capital City has to offer.

The Local Good, an Edmonton-based website that focuses on local food, artists and businesses to help people recognize that “there are so many good things in Edmonton.”

One of these “good things” is the 31 Days of YEG challenge.

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On July 1, The Local Good posted a list of challenges that could be completed throughout the city. The post included simple challenges such as “meet a stranger today” to more challenging tasks like “wade in the legislature or City Hall fountains.”

The YEG challenge was met with enthusiasm by many Edmontonians who took to Twitter to promote their accomplishments.

“Did stairs in the River Valley today for #3 of #31DaysofYeg #yeg hint they are better when you go down than up!” @Ndle3 tweeted.

The Local Good isn’t the only project promoting Edmonton.

Local campaign #iheartyeg aims to boost the city’s morale using a few simple tools: a chalkboard and chalk.

Kelvin Chen, Prasann Patel and Aasttha Khajuria used their creative backgrounds in marketing and photography to create a positive statement about the city.

“We really latched onto the idea that the language we use and the conversations we have about our city affects the way we feel about it,” said Chen.

“When the conversation is revolved around negativity or ‘Oh it’s just Edmonton,’ that’s how you’re always going to feel about it.”

To change the conversation, the three friends put together a chalk board with rows of stencils with the statement “I heart YEG because…”

On July 6, the group unveiled its project on Whyte Avenue and encouraged people to fill in the blanks.

“We didn’t expect to get such a positive response initially,” said Chen. “But it was overwhelmingly positive.”

Pedestrians on Whyte Avenue happily picked up the chalk and filled in the blanks with their reasons for loving the city. Favorite features of Edmonton include the River Valley, K-Days, patio hopping and the Whyte Ave experience.

The three now have their sights set on creating permanent chalkboards throughout Edmonton. Each chalkboard costs about $300 to make and those interested can donate plywood, chalk and paint to the project. They can be contacted through the Twitter account @iheartyeg.

The group’s next appearance will be at the Whyte Avenue Art Walk. So, you can keep your eyes open for an opportunity to cross another challenge off your 31 Days of YEG while you’re there.

© Shaw Media, 2014

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