July 4, 2014 6:10 pm

Calgary Stampede injects big money into economy

CALGARY- Just one day into this year’s edition of the Calgary Stampede, it’s hard to predict how much this year’s festivities will pump into the city’s economy. However, officials estimate at least one million people will head to the midway.

Tourism Calgary says there are still hotel rooms available in Calgary for Stampede. According to the hotel comparison website Trivago, the prices could double that of average rates. That influx of people also means big money for the economy.

“We obviously contribute to the tourism here in Calgary, and there is an influx in tourism. Generally we see about 30 per cent of our guests are from outside of what we would call ‘rubber tire-ers,’ so that’s kind of people that would drive here,” explains Jennifer Booth from the Calgary Stampede. “It’s a great place, the city really just comes alive. There aren’t a lot of place in the world where you can come and get off the plane and know that something’s happening in the city.”

Back in 2012, 1.4 million people attended the Calgary Stampede, which officials hope to match this year.

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