Cannes Lions honours Canadian creativity
TORONTO — The annual reports of two Calgary organizations were honoured as among the best in the world at this year’s Cannes Lions International Festival of Creativity in France.
The festival, which wrapped up Saturday, honoured the 2013 annual report for the Calgary Society for Persons with Disabilities (CSPD) with a silver award and the 2012 annual report for the Calgary Zoo with a bronze.
They were the only Canadian winners in the Design Lions category
The Calgary Zoo annual report, created by Trigger Communications & Design, was Instagram-based.
Calgary-based WestJet earned a bronze award in the Branded Content & Entertainment Lions category for its Christmas Miracle: Real-Time Giving viral video.
Produced by Toronto’s Studio M for media agency Mosaic, the video also won a bronze in the Cyber Lions category.
The only other Canadian winner in the Branded Content & Entertainment category was Once More: The Story of Vin 903847 for Volkswagen Canada. Created by Toronto’s Red Urban and made by Untitled Films, Rooster Post Production and Imprint Music, the campaign won silver.
Once More also earned a bronze in the Film Lions category.
DDB Canada in Vancouver took home a bronze in the Film Craft Lions category for the script for Pep Talk, a commercial for Netflix Canada.
Projects for Molson Canadian, the Royal Canadian Mint and Arcade Fire also won at this year’s Cannes Lions.
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