June 13, 2014 11:58 pm

Saskatoon businesses hope to cash in on World Cup

Watch the video above: Local FIFA World Cup business benefit

SASKATOON – Soccer has become an increasingly popular sport among all age groups and that’s what some businesses in Saskatoon are banking on.

The world is watching as the best soccer-playing nations battle it out for sport supremacy in Brazil.

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“The fever and the excitement for soccer is probably just as equal to hockey in this country. You just don’t hear about it as much,” said general manager Scott Cavanagh of Boston Pizza on Nelson Road in Saskatoon.

Canada is not represented at this year’s FIFA World Cup but that hasn’t stopped fans from cheering on their other favorites.

FULL COVERAGE: World Cup 2014

“It’s great to be a part of an event that everybody in the community just seems so much more involved in now than they were 20 to 25 years ago. It’s a great time for people to get together and celebrate,” said Cavanagh.

With this year’s tournament hosted in Brazil, matches are on at decent times compared to the Sochi Olympics, helping drive up local business.

“Days that it’s not so busy, people will be coming in. We’re also opening earlier then we would usually open and on the weekends, we’re opening more hours in general,” said manager Erin Elsner at The Woods Alehouse.

With the World Cup’s group stage only a couple of matches in, the fever is expected to grow. So too is business as the tournament wraps up on July 13.

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