May 8, 2014 9:50 pm

Step aside fashion week – Habs fashion is taking over Montreal

MONTREAL – You don’t have to walk far down the streets of Montreal to see what’s on everyone’s mind. Habs fans all over the city are boasting their hockey pride with that red, white and blue.

From keeping it simple to going all out, playoff fashion has taken on a life of its own.

GALLERY: Montrealers share their Habs’ pride

One fan points out there’s a certain “hockey finesse” when it comes to dressing up to the nines.

“You need a scarf, you need the sweater and the hat,” said Francois Levesque. “That’s it.”

Yet with ticket prices going through the roof, many Montrealers are turning hockey nights into party nights – even if they don’t end up inside the Bell Centre when the puck drops.

“It is important to show that we’re proud to wear their red, white and blue,” said one fan.

WATCH: Bruins hockey jersey banned in Montreal school

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Fashion columnist Lolitta Dandoy points out fashion is just another way for everyone to show their support.

“When I walk around the streets today I saw girls wearing T-shirts that they made themselves and you see that it’s much more feminine,” she said.

At her house party, the rule was bring your Habs A-Game or stay home.

READ MORE: A Habs fan on a pilgrimage to hockey mecca Montreal

“Guys are very superstitious and sports are very superstitious,” said Dandoy. “There’s always something about, ‘OK, last game I wore my shirt and they won so I have to wear it again.'”

She even went just one tiny step further and had that famous CH logo carved into her hair.

“There’s a barber shop called Notorious that was actually hired by the Bell Centre to do these logos,” she said.

The Habs logo is actually one of the oldest and most recognizable sports icons.

READ MORE: Bruins hockey sweater banned at Montreal school on jersey day

Robert Soroka, a Marketing professor from the McGill Desautels Faculty of Management, insists the symbolism of “the jersey” is all about wanting to be a part of that famous team spirit.

“The Montreal Canadiens brand is considered sacred,” he said. “We categorize certain products that are very meaningful to us in a very special way.”

With the playoffs in full swing, it doesn’t seem this Habs fashion is going to go out of style any time soon.

“When we have years that we win, there’s something special that happens,” said Dandoy. “I think that this kind of thing is very special.”

© Shaw Media, 2014

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