REGINA – The 101st Grey Cup Festival generated over $93 million, according to a financial impact statement released by the Saskatchewan Roughriders.
The Grey Cup festival attracted over 241,000 people over a four-day period, including 10,000 people at the Grey Cup Parade on Saturday morning.
During the Grey Cup festival, around 35 per cent of all visitors to the festival and game were from outside of the Regina area.
The total economic impact was said to be $93 million, with Regina seeing an impact of over $68 million and the remainder of the money benefitting the province.
The festival and Grey Cup game generated the equivalent of 400 full-year jobs and $21 million in wages and salaries, and over $14 million in tax revenue.
“We couldn’t be happier with the impact and benefit this event has brought to Saskatchewan,” said Jim Hopson, President and CEO of the Roughriders.
“Clearly there was a significant and measurable financial impact for our province. Beyond that we had an opportunity to showcase Saskatchewan on a national stage.”
The Grey Cup game was the most watched Canadian sports program on television in 2013 with more than 11.5 million viewers.